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The web site states the following, "Branding Marketing strategies Concept design Copywriting Creative workhops." I noticed that the web site said " Tel 358 040 124 5500." They also said " Im a Creative Diretor and freelance consultant working in fields of branding, marketing and creative business development. During the past 15 years, Ive helped 100 brands and companies in their growth by building better brand strategies, marketing and communication. Im located in Tampere, Finland but able to work in projects around the globe online or on location." The meta header had freelance copywriter as the first optimized keyword. This keyword is followed by freelance copy, free copy, and suomi which isn't as important as freelance copywriter. The other words pekkanurmi.portfoliobox.me uses is konsepti. suunnittelija is included and could not be viewed by web crawlers.